#ScienceLooksGood

#ScienceLooksGood Only When You Treat Everyone Equally

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The above video is the sad attempt by the European Commission to promote gender diversity in the sciences.  What were they thinking? How about you just ... show normal looking women participating in science experiments? They don't have to be doing "cute" things like trying to be fashionable, analyzing makeup, or striking a pose every time the camera is on them. Support women by showing women.

Sometimes I think these marketing companies outthink themselves when they're trying to be creative and come up with a commercial that gains traction. Unfortunately, this particular commercial went viral for the wrong reason.  Whether it's gender diversity, racial diversity, age diversity, or any thing else - we just want to see people that look like us doing what we want to do. That's it.

For better examples of promoting diversity, see WiSE (Women in Science and Engineering) and NSBE (National Society of Black Engineers). Don't forget about Liu Yang, the first Chinese woman in space and a national hero?

Your move, European Commission.