Virtual Blackness at #CES2016

 Denzel Washington in Virtuosity (1995), Paramount Pictures

Denzel Washington in Virtuosity (1995), Paramount Pictures

There were two themes that unexpectedly intertwined for me during the 2016 Consumer Electronics Show (CES) in Las Vegas: Virtual reality (VR) and the representation of Blackness at the annual trade show. VR uses a headset that enables you to experience a simulated world in all three dimensions: you can look behind, in front, above, and below you. I look like an absolute dork with the headset on, but the experience is worth it.

 Believe it or not, I'm flying through space in the game Eve Valkyrie for the Oculus Rift

Believe it or not, I'm flying through space in the game Eve Valkyrie for the Oculus Rift

Oculus stole the show with its premium Rift headset for PCs and Gear VR headset for Samsung mobile phones. The Rift is a $600 beast that requires a very powerful computer to run, resulting in unparalleled visuals. Gear VR can add an immersive effect to many videos, most notably videos shot by athletes doing crazy athlete things on a GoPro mobile camera.

 The Samsung Gear VR let's me surf ... Which is something I'd never do otherwise

The Samsung Gear VR let's me surf ... Which is something I'd never do otherwise

As I dipped in and out of these virtual worlds, I imagined the potential of bringing new experiences and cultures to the user. What if a kid in rural America can get a sense of the warmth and togetherness that can be experienced in areas that constantly top the country's homicide list?  And vice versa? As I pondered that future, my mind was consistently brought back to the present whenever I observed the towering product displays that each company paid way too much money for. I was pleased to see a diverse array of races and gender represented on the displays. Unfortunately, the displays were more likely to serve as virtual representations of Blackness - my skin, my hair, my body - than the conerence attendees that I networked with.

 Blackness was on display at several CES booths. 

Blackness was on display at several CES booths. 

This was most apparent in the exhibit hall, where there were many brands that sold the image of Black Cool (shout out to Rebecca Walker) for their headphones, sound systems, and photos.  Yet the very people staffing the booths and speaking the company line rarely looked like me. This introduces a conflict that I am slightly ashamed of. While I am happy that the power of using Blackness to sell products is not ignored due to a fear of scaring off a majority non-Black tech conference audience, I wish that the Black representation was not limited to a virtual screen or celebrity.

 Wyclef serenades the crowd at CES 2016

Wyclef serenades the crowd at CES 2016

Whenever a Black celebrity appeared, there was always a sense of awkwardness on both sides.  Most of it was pretty harmless, like an old white gentleman asking me "Who is T-Pain and I am too old that I shouldn't care" (he was talking about Flo Rida). But there was also the intentional misuse of slang, with several people yelling out rap catch phrases ironically and then giggling afterwards.  "Hey, look at this person who is so unlike us - let's gawk at the creature!"  I often thought that these people didn't DESERVE this level of awesome Black celebrity.  It's the same feeling I had 18 years ago when I saw a bunch of fellow college students barely responding to a still-underground Mos Def and Talib Kweli perform Redefinition in the way I always knew that they could.

 Flo Rida entered into a collboration with IK Multimedia for a new mobile mic recording solution.  

Flo Rida entered into a collboration with IK Multimedia for a new mobile mic recording solution.  

Some may say that I am adding unnecessary issues to a tech conference. But unfortunately, being Black in this country means that I can't opt out of seeing things from a certain perspective.  Even something as well meaning as a drone reconnaissance van for taking photos of sports events can bring to mind an overzealous Ferguson police department unleashing advanced hardware against peaceful protestors. I am still hoping for the day where Blackness at major tech conferences is not only virtual, but realized both in the products being sold and the people selling them.