The first one last for about 6 months, and then the speaker phone functionality broke. Since I use the speakerphone a lot, especially while driving, I knew I needed to swap it out.
The second one lasted about a month, and then the home button went out. I had to mash the thing just to get back to the home screen, let alone double tap for multitasking.
The third one lasted a grand total of a week until the charging port screwed up. It would charge for a minute, and then would flicker on and off until it longer charged.
So, I'm on my fourth phone. Normally, I would be completely adverse to supporting a company. However, I didn't have to go through some complicated return process like with other sites - I simply went to a store and in ten minutes I had a new phone. The time I spent on the three returns took less time then when I had to return computer parts to an online retailer.
Great customer service is the best defense a company can fine. Amazon, Zappos, Newegg, and Apple get this. This goes beyond simply returning due to defects - it's about not not ripping off customers and taking them for granted.
Every time I see ridiculousness such as Best Buy's Buyback program, I'm reminded that we still have a long way to go before great customer service is commonplace.
Basically, Best Buy is charging people extra money to be able to exchange their gadgets for below market prices. I get that they are charging for the convenience of only dealing with one store, but it's a total rip off.
Quick example: Based in the FAQ, you have to pony up $69 for the "privilege" of exchanging an iPad for a gift certificate worth, at most, 50% of the purchase price! And that's only if you trade in within 6 months! Every 6 months, you lose another 10%.
As I stated in a previous post, I used Gazelle and got 70% of the purchase price, in cash, for my year old iPad (32G, 3G). That's $522, cash! Compare that to Best Buy's plan, where I'd get 40%, or $291. Oh yeah, plus I'd have to pay $69 upfront, so my total gain is $222. Is it worth $300 for the "confidence" of dealing solely with Best Buy? Hmmm...
